“Creating an Environment so Someone Can Come to Christ”: “Relevant” Environments, Audio/Video Technology, and Ritual Practice

Laurie Baker


The expansion in the U.S. of a House of Worship (HoW) market
has seen the increase in professional audio and video devices use by
evangelical denominations and corporate practices of designing,
manufacturing and marketing specifi c devices for this niche consumer.
This paper explores how HoW personnel are taught to conceptualize
the use of professional audio and video devices to create culturally
“relevant” worship environments. Amidst vectors of control, mastery,
and militarized and nationalist discourses, personnel learn particular
dispositions towards device use, and niche products are marketed to
HoW users. The tensile nexus of these discourses and their attendant
practices converge in performative aspects of ritual.

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DOI: http://dx.doi.org/10.18357/illumine101201110724

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