Entertainment-Education and CO Poisonings in Ciudad Juárez: A Case Study of El Asesino Invisible

Frank G. Pérez, Verónica Corella-Barud, Gilberto Velázquez-Angulo, Patrick L. Gurian, Salvador Sáenz, Susana I. Flores, Nancy Aguirre

Abstract


Residents in peri-urban, low-income colonias from Ciudad Juárez, México, are at high risk for carbon monoxide (CO) intoxication from the use of unvented, indoor heaters. To address this risk, a comic book-style communication protocol was developed using the mental models approach and the entertainment-education (EE) communication strategy to help colonia residents properly use this home heating method. El Asesino Invisible (The Invisible Assassin) encouraged people to buy a CO alarm for the home and provided information about CO intoxication. Part of a larger research agenda, the health campaign data were gathered from residents in colonias where high levels of indoor CO were previously measured. The essay provides an overview of the EE process and related strategies for reaching lowincome, colonia audiences. Limitations are addressed and ideas for future research are provided.

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Print ISSN: 0886-5655
Online ISSN: 2159-1229

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