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Mobilizing Public Will Across Borders: Roles and Functions of Communication Processes and Technologies

Charles T. Salmon, Laleah Fernandez, Lori A. Post


Public will is a social force that can mobilize organically, or with external support and influence, to become a political lever for social change. This essay investigates three different forms of public-will mobilization: endogenous, which occurs within the confines of a social system; networked, which involves partnerships and collaborations across borders of a social system; and exogenous, which involves the collaborative efforts of change agencies external to the social system. Particular attention is paid to the role of new media in helping to facilitate public-will mobilization within and across borders of all levels. Examples include mobilization efforts in China, Tanzania, Burma and Iran.

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Print ISSN: 0886-5655
Online ISSN: 2159-1229