Pharmaceutical Companies: Attempting to Change Ethnomedicine by Supplanting Doctors
Pharmaceutical companies are an important resource in medicine. However the relationships cultivated by these companies, with physicians and patients, have negative consequences on the delivery of adequate medical care. This paper draws attention to some of the potential problems and tactics used by pharmaceutical companies to form relationships with physicians and patients. Furthermore it makes suggestions on how to buffer negative interference by pharmaceutical companies. This article aims to raise awareness of the need to protect our ethnomedicine.
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University of Victoria