“LI KA FE’L TOU” : THE INFLUENCE OF AN EDUCATIONAL TELEVISION PROGRAM ON HAITIAN CHILDREN’S GENDER BELIEFS

  • Dina L.G. Borzekowski University of Maryland
  • Tanesha Mondestin Georgetown University
  • Sacha St-Onge Ahmad The Hospital for Sick Children
Keywords: television, media, educational, gender, sex roles, Haiti, receptivity, stereotypes

Abstract

This study examined whether an educational television show would affect young Haitian children’s gender perceptions. We first collected data on children’s beliefs about male and female characteristics and roles. Among 862 participating 6- and 7-year-olds from urban, peri-urban, and rural settings, we saw gender stereotypical beliefs about activities, traits, and occupations. We conducted a school-based intervention over a 10-week period, in which children were randomly assigned to watch a children’s television program in either of two groups: one that watched Lakou Kajou or one that watched Dora the Explorer. Each group saw 21 episodes of its assigned show, spread over 3 screenings of 7 episodes each. Lakou Kajou is an educational television show created in Haiti that purposely incorporates overt counter-stereotypical gender messaging. Among those children who watched Lakou Kajou and recalled more characters from the show, beliefs around gender became less stereotypical. In countries like Haiti, where pronounced gender disparities and biases exist, it is encouraging to see that a locally produced educational television show can change beliefs.

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Author Biographies

Dina L.G. Borzekowski, University of Maryland

Professor, School of Public Health

Tanesha Mondestin, Georgetown University

Maternal and child health advocate, McCourt School of Public Policy, Center for Children and Families

Sacha St-Onge Ahmad, The Hospital for Sick Children

Research associate, SickKids Centre for Global Child Health

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Published
2024-01-03
How to Cite
Borzekowski, D. L., Mondestin, T., & St-Onge Ahmad, S. (2024). “LI KA FE’L TOU” : THE INFLUENCE OF AN EDUCATIONAL TELEVISION PROGRAM ON HAITIAN CHILDREN’S GENDER BELIEFS. International Journal of Child, Youth and Family Studies, 14(4), 125-142. https://doi.org/10.18357/ijcyfs144202421757