Narco-culture, Narco-aesthetic and The Plastic Surgery Phenomenon in Colombia
2021/2022 Submission
Abstract
The topic being discussed in this paper is the influence of narco-culture and narco-aesthetics on gender ideologies, emphasized femininity and the plastic surgery phenomenon in Colombia. Narcoculture is a subculture which originated in Colombia and Mexico in the Narco era (1960s-1980s). Narcoculture aims to reorganize relationships to match the ideals of the drug trafficking world. Such ideals are based on misogyny (fear and hatred of women with power) and sexism (the favoring of one sex over the other, both ideologically and in practice) (Wade and Ferree, 35). The social construct of narco-culture revolves around the idea of a “macho” (emotionless and powerful) man and his ownership of a voluptuous, objectified woman. Narco-aesthetics is the perception and construction of beauty influenced by narco-culture, which is characterized by women with perky breasts, large behinds, and a curvy toned physique (Salazar, Pena, and Giraldo, 63). Consequently, women in these cultures surgically modify their bodies to match such social construction of beauty: this has been described as the plastic surgery phenomenon.
Copyright (c) 2024 Eloisa Roldan
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